MSc Strategic Marketing – Digital Marketing & Social Media
Validated by London School of Business and Finance (LSBF)
Duration
24 monthsStudy Mode
OnlineTotal Tuition
£8,500Monthly Payment
£354Qualification
Master’s Degree (MSc / MA / MPH)Start Date
January April July OctoberProgramme Overview
The MSc Strategic Marketing (Digital Marketing and Social Media) from the London School of Business and Finance (LSBF Malta) is a 100% online postgraduate degree designed for professionals who want to become experts in digital marketing strategy, social media communications, consumer engagement, and online brand management. The programme combines a strong foundation in strategic marketing with specialist knowledge in digital communications, internet marketing, and social media strategy. Students learn how to create data-driven campaigns, develop digital marketing strategies aligned with organizational goals, and apply current digital marketing technologies in real-world business environments. The qualification is awarded by LSBF Malta, is delivered entirely in English, carries 90 ECTS credits, and is classified at MQF/EQF Level 7.
For Caribbean professionals, this programme is particularly valuable because businesses throughout the region are rapidly expanding their digital presence in tourism, financial services, retail, hospitality, healthcare, education, government, and entrepreneurship. Organizations increasingly require professionals who understand digital advertising, social media management, online customer engagement, and internet marketing analytics. Since the programme is fully online, students can continue working while studying without relocating overseas. The flexible learning format, combined with internationally recognized curriculum and practical case studies, makes it an excellent choice for Caribbean professionals seeking career advancement while remaining in their home country.
Graduates develop advanced strategic thinking alongside practical digital marketing skills that employers value worldwide. Throughout the programme, students learn to evaluate consumer behaviour, design integrated digital campaigns, manage internet marketing strategies, utilize social media platforms for business growth, and complete an applied research consultancy project that demonstrates their ability to solve real organizational marketing challenges. The programme emphasizes ethical marketing, emerging technologies, and innovation, preparing graduates to compete confidently in today's global digital economy.
Entry Requirements
Applicants should possess one of the following:
Bachelor's degree in any discipline
ACCA, CIMA or an equivalent professional qualification
Applicants without the standard academic qualifications may apply through the Mature Entry Route by demonstrating:
Minimum three years of managerial work experience
Previous educational qualifications and transcripts
Recognition of Prior Learning (RPL) may also be considered.
English Language Requirements
Applicants must satisfy one of the following:
IELTS 5.5 or equivalent
Secondary education completed in English
Bachelor's degree completed in English
Minimum two years working in an English-speaking environment (subject to approval).
Applicants should prepare:
Completed application form
Passport or government-issued identification
Undergraduate degree certificate
Academic transcripts
Professional qualification certificates (if applicable)
English language evidence (if required)
CV/Resume (recommended)
Employment verification for mature applicants
Additional supporting documents requested by the Admissions Board.
Who is this course for?
This programme is ideal for:
Marketing professionals
Digital marketing specialists
Social media managers
Business owners
Entrepreneurs
Brand managers
Communications professionals
Advertising executives
Sales managers
Public relations professionals
Career changers interested in digital marketing
Graduates seeking advanced marketing expertise.
Career Opportunities
Digital Marketing Manager
Social Media Manager
Digital Brand Manager
Marketing Communications Manager
Content Marketing Manager
Online Marketing Strategist
Digital Campaign Manager
SEO/SEM Marketing Specialist
Marketing Consultant
E-commerce Marketing Manager
Programme Highlights
Students examine strategic marketing planning, competitive positioning, customer value creation, and marketing leadership. The module develops the analytical skills needed to formulate marketing strategies that support long-term organizational objectives while responding effectively to changing market conditions.
This module explores integrated marketing communications, branding, advertising, promotional planning, and communication strategy. Students learn how organizations develop consistent messaging across traditional and digital channels while strengthening customer engagement and brand loyalty.
Students investigate consumer decision-making, market segmentation, customer psychology, and marketing research methodologies. They learn how consumer insights drive successful marketing strategies and improve organizational decision-making through evidence-based research.
Students explore digital campaign development across multiple online platforms while learning how to create engaging content, optimize digital customer experiences, and measure campaign effectiveness. The module emphasizes practical application of current digital communication tools.
This module focuses on internet marketing strategy, website management, online customer acquisition, digital analytics, search marketing principles, and performance optimization. Students evaluate how digital technologies support organizational growth and competitive advantage.
Students develop expertise in creating and managing professional social media campaigns across multiple platforms. Topics include content planning, audience engagement, brand community development, influencer strategies, reputation management, and social media performance evaluation.
The final project allows students to apply the knowledge gained throughout the programme to solve an authentic marketing challenge. Students conduct independent research, analyze business problems, and present evidence-based recommendations that demonstrate strategic thinking and professional consultancy skills.
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