Master of Science (MSc) Strategic Marketing – Global Marketing Specialisation
Validated by London School of Business and Finance (LSBF)
Duration
24 monthsStudy Mode
OnlineTotal Tuition
£8,500Monthly Payment
£355Qualification
Master’s Degree (MSc / MA / MPH)Start Date
January April July OctoberProgramme Overview
The Master of Science (MSc) Strategic Marketing – Global Marketing Specialisation from the London School of Business and Finance (LSBF Malta) is a 100% online postgraduate degree designed for professionals who want to build expertise in international marketing strategy, global brand management, consumer behaviour, cross-cultural leadership, and digital business. The programme combines strategic thinking with practical business applications, enabling graduates to develop marketing campaigns that can compete successfully across international markets. Students gain the analytical and leadership skills required to evaluate global market opportunities, understand consumer trends, and implement marketing strategies that deliver measurable business results.
This internationally focused master's degree is especially valuable for professionals seeking careers in multinational organizations, international trade, tourism, financial services, technology, healthcare, manufacturing, and entrepreneurship. The curriculum develops expertise in global market research, international market entry strategies, cultural intelligence, project leadership, and strategic decision-making while strengthening communication and consultancy skills through an applied research project. Graduates leave prepared to lead marketing initiatives in an increasingly interconnected global economy.
Why This Programme is Ideal for Caribbean Students
For professionals across the Caribbean, international business is no longer optional—it is essential. Caribbean businesses regularly serve customers across North America, Europe, Latin America, and the wider Caribbean, making global marketing expertise increasingly valuable.
This programme is ideal because it:
Is delivered 100% online, allowing students to study while working.
Provides knowledge applicable to tourism, hospitality, banking, healthcare, education, retail, government, logistics, and international trade.
Develops skills for marketing Caribbean products and services internationally.
Teaches strategies for entering overseas markets and competing globally.
Builds cross-cultural communication skills necessary for international business.
Offers internationally recognized postgraduate qualifications without relocating overseas.
Enables students to immediately apply learning within Caribbean organizations.
Key Benefits
100% Online learning
Internationally focused curriculum
Global Marketing specialization
Flexible study options (Full-time or Part-time)
Learn from experienced international faculty
Practical business case studies
Strong emphasis on strategic thinking
Leadership and project management development
Research and consultancy experience
Access to an international online student community representing over 150 countries
Entry Requirements
Applicants must have one of the following:
Bachelor's degree in any discipline
ACCA
CIMA
Equivalent professional qualification
Applicants without the standard academic qualifications may qualify through the Mature Entry Route by demonstrating:
Minimum three years of managerial work experience
Academic transcripts and certificates
Individual assessment by the Admissions Board
English Language Requirements
Applicants should demonstrate English proficiency through one of the following:
IELTS 5.5 or equivalent
Previous secondary education completed in English
Bachelor's degree taught in English
Two years of professional work in an English-speaking environment (subject to approval).
Applicants should prepare:
Completed application
Passport or government-issued identification
Bachelor's degree certificate (if applicable)
Academic transcripts
Professional qualification certificates (if applicable)
Curriculum Vitae (CV/Resume)
English language evidence (if required)
Employment verification (for mature entry applicants)
Who is this course for?
This programme is suitable for:
Marketing professionals
Business managers
Brand managers
Entrepreneurs
Sales professionals
Business development executives
Advertising professionals
Communications specialists
Tourism and hospitality managers
Professionals seeking leadership positions in international marketing
Career Opportunities
Global Marketing Manager
International Brand Manager
Marketing Director
International Business Development Manager
Digital Marketing Manager
Product Marketing Manager
Market Research Manager
International Sales Manager
Marketing Consultant
Chief Marketing Officer (CMO)
Programme Highlights
This module develops advanced strategic marketing knowledge by exploring competitive analysis, market positioning, strategic planning, customer value creation, and long-term marketing growth. Students learn how organizations create sustainable competitive advantage through effective strategic marketing decisions and how marketing supports overall business objectives in increasingly competitive global markets.
Students examine integrated marketing communications across traditional and digital platforms. The module focuses on advertising, branding, public relations, content marketing, promotional campaigns, customer engagement, and communication planning. Learners develop the ability to create consistent messaging that strengthens brand equity across multiple international markets.
Understanding customer behaviour is central to successful marketing. This module explores consumer psychology, buying behaviour, market segmentation, customer profiling, research methodologies, and data interpretation. Students learn how organizations collect and analyse customer insights to improve marketing performance and develop evidence-based marketing strategies.
This specialist module examines how organizations operate across international markets. Students explore globalization, international market entry strategies, exporting, franchising, licensing, foreign direct investment, global branding, and international competitive positioning. Special attention is given to adapting marketing strategies to different countries and cultures while maintaining brand consistency.
Success in international business requires understanding cultural diversity. This module investigates cultural differences, international leadership, organizational behaviour, negotiation, communication styles, and managing multicultural teams. Students develop cultural intelligence necessary for leading international marketing initiatives and managing global business relationships.
Students learn project planning, execution, monitoring, leadership principles, stakeholder management, budgeting, risk management, and project evaluation. The module equips graduates with practical leadership skills required to manage marketing campaigns, product launches, and strategic business initiatives successfully.
The final consultancy project allows students to integrate knowledge gained throughout the programme by investigating a real-world marketing challenge. Students conduct independent research, analyse business problems, develop practical recommendations, and demonstrate advanced strategic thinking while producing a professional consultancy report suitable for executive-level decision making.
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