Digital Marketing Strategy and Practice
Validated by University of Liverpool Online
Duration
10 weeksStudy Mode
OnlineTotal Tuition
£1,495Monthly Payment
£748Qualification
Micro-Credentials / Short CoursesStart Date
July September NovemberProgramme Overview
The Digital Marketing Strategy and Practice online microcredential from the University of Liverpool is a 10-week, part-time postgraduate (Level 7) course designed for professionals who want to develop practical digital marketing skills that can be applied immediately in today's business environment. The programme explores how organisations develop successful digital marketing strategies, use customer insights and data analytics to improve decision-making, and respond to emerging technologies and changing consumer behaviour. Students learn to create comprehensive digital marketing plans that align with organisational objectives while gaining an understanding of global marketing trends. The course can also serve as a pathway into the University's online MSc in Digital Marketing upon successful completion.
Entry Requirements
Applicants are expected to:
No previous academic qualifications are required.
No previous marketing experience is required, although relevant work experience is beneficial.
Demonstrate English language proficiency equivalent to IELTS Academic 6.5.
Applicants without IELTS may complete the University's free online English assessment.
Submit a valid government-issued photo ID during the application process.
Who is this course for?
This programme is ideal for:
Caribbean marketing professionals seeking digital marketing expertise.
Small business owners wanting to grow their businesses online.
Entrepreneurs launching digital-first businesses.
Sales and marketing executives.
Communications professionals.
Public relations specialists.
Tourism and hospitality marketing managers.
Government communication officers.
NGO marketing professionals.
Individuals wishing to transition into digital marketing.
Professionals preparing for postgraduate study in Digital Marketing.
For Caribbean professionals, the programme is especially valuable as organisations across tourism, banking, education, telecommunications, retail, healthcare and government increasingly rely on digital channels to engage regional and international audiences.
Career Opportunities
Digital Marketing Manager
Social Media Manager
Marketing Communications Manager
Digital Communications Manager
Community Manager
Content Marketing Manager
Digital Brand Manager
Marketing Strategy Consultant
Customer Experience Manager
Digital Campaign Manager
Programme Highlights
Students explore how digital marketing supports overall business strategy across local and international markets. For Caribbean businesses seeking regional and global growth, this module demonstrates how digital channels can expand brand visibility, attract international customers, and strengthen competitiveness in industries such as tourism, financial services, education, and e-commerce.
This practical module teaches students how to design complete digital marketing strategies, establish measurable objectives, allocate marketing budgets, and select appropriate digital channels. Learners develop strategic planning skills that can be immediately applied within organisations or entrepreneurial ventures throughout the Caribbean.
Students learn how to collect, interpret, and apply customer and market data to improve marketing performance. Topics include consumer insights, campaign measurement, key performance indicators (KPIs), and evidence-based decision-making. These skills help organisations maximise return on investment and make informed marketing decisions.
This module examines how online consumer behaviour, psychology, culture, and technology influence purchasing decisions. Students learn how to create customer-focused marketing strategies that improve engagement, build loyalty, and increase conversions across digital platforms.
Students explore how organisations evaluate campaign success using analytics, performance metrics, and emerging digital technologies such as artificial intelligence, automation, and evolving digital platforms. The module prepares graduates to adapt to the rapidly changing digital marketing landscape while maintaining competitive marketing strategies.
🎓 Scholarship Eligibility Checker
Select your country to check whether you may qualify for a scholarship for this programme.
